Communication ♦ Marketing ♦ Social Engineering
SAN FERNANDO, Cebu (Oct. 1, 2014) — Taiheiyo Cement Philippines, Inc. (TCPI) contributed materials enough for eight more fish-aggregating devices (FAD) for fishermen in this town.
Known locally as payaw, an FAD is buoy deployed at sea but tethered to the seabed with concrete blocks, a facility designed to attract fish that take shelter.
The facility makes it easier for fishermen to gather and catch fish using either hook, line and sinker or fish nets allowed by law.
With its materials supplier Solid Earth Development Corp. (SEDC), TCPI gave the materials through the South Poblacion Fishermen Association (SOPOFIAS) based in Sitio Tapon, Barangay South Poblacion in the mid-southeastern town.
Funded by their joint Social Development Management Program (SDMP), both companies provided the materials to replace the payaws they previously donated that have been destroyed by strong winds and sea currents over time.
The materials included some nylon ropes, catgut, styropor, and sacks of Grand Portland Cement, among others, enough to assemble eight payaws, disclosed Vanessa N. Bongcawil, TCPI community relations officer.
She and her SDMP team witnessed today the deployment of the eight FADs.