Communication ♦ Marketing ♦ Social Engineering
LAPU-LAPU CITY (Sept. 19, 2015) — Johndorf Ventures Corp. (JVC) broke ground today for Portville Prime, its third subdivision that carries the very successful brand of economic to mid-range housing, along Mactan Airport Road in this city.
Situated east of and adjacent to the first Portville Mactan between the boundaries of Bankal and Buaya, Portville Prime will be built in a 1.5-hectare property that will become a community of 206 middle-class 2-storey affordable townhomes.
The company will invest P200 million for this project, part of the P2 billion capital outlay for five years that began in 2013, according to JVC CEO Richard Lim.
“The string of success in our recent projects has encouraged us to launch Portville Prime soon,” quipped Lim, adding “we don’t want to stop providing the market with a better choice for living in a safe gated community.”
Lim and his wife Norma, the company’s executive vice president, led the groundbreaking rites witnessed by business partners, brokers, their agents and prospective buyers.
As it did with Portville Mactan two years ago and with Portville Davao, its second, last year, “we expect Portville Prime to be sold out like hotcakes in three months or less,” declared Michele D. Chiu – Bacungan, JVC sales and marketing manager.
The groundbreaking came in the heels of two successive successful developments and marketing of Astana and Navona, two subdivisions at Johndorf Communities in Calawisan by the southern side of Mactan.
The latest project will again be distinguished by Portville’s mark of quality and affordability that appeal so well to the discriminating taste of the market despite the competition with other developments and condominium residences.
As Portville offers relatively more spacious homes, bigger than the preceding adjacent subdivision, noted Bacungan.
“This concept has attracted businessmen and professionals, young entrepreneurs and some foreigners who seek for the right choice for a home to live in,” she said.
Construction will proceed using a unique technology the company developed from over 25 years of experience in building affordable to high-end residences in northern Mindanao and Cebu.
One may visit the Johndorf at the 14th floor of Ayala Life – FGU Center across the Terraces of Ayala Center Cebu, call 266-6190 for inquiries, or check about the project on Facebook or at http://www.johndorfventures.com.ph.