Communication ♦ Marketing ♦ Social Engineering
LAPU-LAPU CITY (Saturday, Nov. 7, 2015) — Filinvest Land, Inc. (FLI) broke ground today for Futura Homes Mactan, its first project in Cebu for economic to mid-range housing located close to the Mactan circumferential road in Suba-Basbas, this city.
The company shelled out an initial P60 million for the horizontal development of the 4.6-hectare property near the boundary with Marigondon, a short distance away from the Cordova approach of the planned third Cebu-Mactan bridge.
Eng’r. Allan Go Alfon, FLI vice president for strategic business development and area manager for the Visayas area, led company officials in the groundbreaking ceremonies graced by the city tourism officer Hembler Mendoza.
The subdivision of 239 house-and-lot units will be completed in two years towards the end of 2017, according to Engr. Mark Anthony Bulusan, project manager of ASDEC Builders Corp., the general contractor.
The houses, all single-detached with the design named Beatrice, are priced between P1.5 million and P1.8 million, depending on lot size that starts at 88 square meters, disclosed Archie M. Igot, FLI project development officer.
“Homeowners can maximize their lots and expand their homes,” remarked Igot, adding that other existing economic housing projects could not offer such “flexibility.”
The arterial road is designed with the width of 10-meters, wider compared to most subdivisions developments in Mactan that are mostly only 6-meters wide, he said
Moreover, he added, “others could only build a basketball court, but Futura Homes Mactan will have a functional clubhouse with swimming pool and open spaces.”
“Beatrice, as the name of the house design means, is indeed a bringer of joy and blessing,” he told reporters who covered the groundbreaking ceremonies.
The latest project of FLI comes in the heels of the completion of Sunrise Place Mactan, a socialized housing development in nearby Barangay Agus with all its 633 units already sold out and now mostly occupied by their buyers.
FLI is known more in Cebu as developer of high-profile clusters of condominiums and townships, but it has built two other horizontal subdivisions in Mactan, Aldea del Sol and Mactan Tropics, plus Corona del Mar, its first in Talisay City.
“We continue to expand our horizontal portfolio. Filinvest started with it,” quipped Alfon. He hinted that more subdivisions will follow, carrying the company’s Futura brand, in Cebu and in the rest of the Visayas.
He and Igot acknowledged that the company needed to focus back on horizontal subdivisions as the current inventory of the company in Cebu has depleted, unlike with condominiums units at the high-end Grand Cenia and Amalfi, and the mid-range One Oasis Cebu and Sanremo Oasis.
Both disclosed Filinvest is pursuing possible sites in Compostela, Liloan, Minglanilla, San Fernando and Carcar, as well as in cities in Negros and Bohol.
They admitted that economic housing spells good business as it serves a very wide market with a backlog op 1.9 million units in Central Visayas.