CTE Public Relations

Communication ♦ Marketing ♦ Social Engineering

Johndorf introduces Montierra in CDO

Montierra. Grand entrance concept.

Montierra. Grand entrance concept.

CAGAYAN DE ORO CITY (March 18, 2016) –Homegrown developer Johndorf Ventures Corp. (JVC) is back in this city with another major development that will open 600 new homes for economic to middle-class families in the uplands of Carmen and Balulang near SM City and Xavier University.

The company introduced today Montierra Subdivision to some 300 brokers and agents in a gathering at Mallberry Suites when it also got the license to sell (LTS) from the Housing and Land Use Regulatory Board (HLURB).

“We are happy that our LTS came just in time when enthusiasm has gone high among our partner sellers,” quipped Michele Chiu – Bacungan, JVC sales and marketing manager.

She indicated the company will officially launch the project within April with a special event at the site in Panginuman, Upper Balulang near the former Lumbia domestic airport, a few meters ahead from Rosevale School.

Before the official launch, JVC will hold a pre-selling activity on April 8 also at Mallberry Suites.

JVC allocated P600 million for this project, part of the P2 billion capital outlay for five years that began in 2013, according to CEO Richard Lim.

Montierra is a master-planned residential community with a commercial hub that sits on a 7.5-hectare property. It features 2-storey contemporary Asian townhouses with car ports enclosed by an 18-meter high perimeter fence that has a grand 15-meter wide entrance, he disclosed.

New trademark

The introduction of Montierra in Cagayan de Oro comes in the heels of the successful marketing of Portville Davao in the Southern Mindanao city as well as Portville Prime, Navona and Astana subdivisions in Cebu.

“The string of successes in our recent projects has encouraged us to launch Montierra, especially that it’s been quite a time that we had a project in the city. We want to provide the market in northern Mindanao with a better choice for living in a safe gated community,” Lim said.

“Montierra is for value-driven homeowners who aspire for a livable community, especially start-up families and overseas Filipino workers who have gained some degree of economic freedom,” noted Bacungan.

“It is built for professionals and entrepreneurs who seek for a meaningful life, those who venture into challenges if only to achieve it, even crossing seas and enduring storms,” she added.

Priced at P2.8 million to P3 million, “owning a home at Montierra fulfills their family’s dream,” she pointed out.

Johndorf boasts of Montierra as the only economic housing project in Mindanao whose residents will relish the amenities and facilities almost akin to a mid-to-high end subdivision, a new trademark by the company in this market category.

Residents will enjoy the use of a grand clubhouse with a spacious swimming pool, landscaped parks and playgrounds, basketball court and jogging trail, Bacungan disclosed.

Its main road will be 12-meters wide and secondary road 10-meters wide, while connecting roads will be 8-meters wide, all of these to be paved with 15-inch thick concrete over a comprehensive underground drainage system and a separate sewage treatment plant.


The townhouses at Montierra are grouped in clusters of green, peach and yellow. Each unit is designed to be spacious at about 63 square meters in floor area and stands on 54 to 108 square-meter subdivided lot, each with three bedrooms and two toilet-and-bathrooms.

With smooth wall finish when turned over to the homeowner, every townhouse will have a wooden staircase, tiled toilet and bath with complete fixtures, kitchen cabinet with stainless sink and granite countertop, while the master’s bedroom features a small balcony.

“The concept, as our studies show, attracts businessmen and professionals, young entrepreneurs and some foreigners who seek for the right choice for a home to live in,” Bacungan said.

“Montierra will now set the benchmark of what affordable living truly is with these well-planned and innovative amenities and facilities,” she added.

The project will appeal so well to the discriminating taste of the market despite the competition with other developments and condominium residences.

Johndorf is blessed to have developed after 30 years of building quality homes and livable communities uniquely applied construction procedures that hasten the development without compromise to cement curing.

“This made it possible for us to deliver the residential units to the buyers ready for them to occupy even earlier than they expect,” she noted.

“And this also worked quite well with the brokers we work with and the agents they manage as our projects yield for them faster and earlier returns,” she added.

For more information about Montierra, one may contact any accredited broker or visit the Johndorf office at Unit 7 of Jofelmor bldg. on Mortola St., Cagayan de Oro City or call (088) 857-8575, or visit http://www.johndorfventures.com.ph/.


About Cerwin

A former journalist turned PR and marketing communications specialist based in Cebu City, the Philippine islands.
%d bloggers like this: