Communication ♦ Marketing ♦ Social Engineering
SAN FERNANDO, Cebu (March 19, 2016) — Fifty volunteers revisited the Luknay Creek today and gathered as many number in sacks of garbage from the vital waterway in San Fernando that exits to the sea through South Poblacion in this town.
As least 22 Luknay residents joined at least 10 employees each from Taiheiyo Cement Philippines, Inc. (TCPI) and Solid Earth Development Corp. (SEDC) in cleaning the 593-meter lowland portion of the creek.
Eight employees of SEDC contractor Triple-8 joined the clean-up of the same creek, a major tributary of runoff waters from the uplands of barangays Tonggo and Tinubdan, where 150 residents live near its banks.
The volunteers segregated and properly disposed of the garbage they gathered under the Adopt-an-Estero program jointly pursued by TCPI and SEDC with the theme, “Akong Tugkaran, Akong Limyohan” (My Surroundings, I Clean).
Luknay Creek passes through the southern side of the TCPI cement manufacturing complex. Rainwaters from its quarry sites behind the plant in Tonggo also run through Luknay.
The activity started and ended at the TCPI multi-purpose recreation center where SEDC community relations officer Gines T. Boltron gave an awareness pep-talk to the participants.