Communication ♦ Marketing ♦ Social Engineering
SAN FERNANDO, Cebu (Sept. 17, 2016) — Initiatives to clean-up waterways and coastal areas in this town have notably reduced the garbage indiscriminately disposed by residents and migrants.
Organizers of another clean-up at Luknay creek towards the river mouth noted today a significant reduction of solid waste materials that volunteers collected compared to previous similar activities.
Conducted in observance of the 2016 International and National Coastal Cleanup and in support to the government’s Adopt–an–Estero Program, it yielded 1.2 metric tons (MT) of garbage.
“The volume is relatively fewer than we used to gather in our previous clean-up activities,” noted Dwight P. Avila, environment and safety division section head of Taiheiyo Cement Philippines, Inc. (TCPI).
For seven years now, TCPI that operates in the area would organize the clean-up of Luknay waterways at least twice a year with its materials supplier Solid Earth Development Corp. (SEDC).
Every activity would gather garbage at an average of 2.7 MT. It went as high as 5.8 MT on May 28, 2011, disclosed Avila, the lead organizer.
A preceding clean-up last May 21 yielded 2.0 MT and only about 50 sacks earlier on March 19, both lower than the usual average, he noted.
“The volume of garbage collected decreased with the increase in awareness among residents not to litter their garbage into the creek,” he said.
“We feel our initiatives have created an impact to the residents. They have become more conscious with disposing their garbage properly,” he added.
During the clean-up on May 23, 2015 under the Save Our Seas (SOS) banner, TCPI and SEDC donated a multicab to Barangay South Poblacion for garbage collection.
“It has been doing the rounds collecting garbage. This gave residents the means to dispose their garbage properly and regularly to the materials recovery facility (MRF) of the municipality,” noted Avila.
Some 55 participants, including 20 Luknay residents, joined the clean-up.
They also included employees of TCPI and SEDC, and those of quarry operator Triple Eight Resources Development Corp. and manpower operators Metro Cebu Resources, Inc. and Stephen Gabison Tan (SGT) Company.
The organizers adopted the national theme “Bayan Ko, Linis Ko – Partnering Towards People’s Environment Movement” for the activity.
Some 150 residents live along the 593-meter lowland portion of the Luknay creek, a major tributary of runoff waters from the uplands of barangays Tonggo and Tinubdan.
The same creek passes through the southern side of the TCPI cement manufacturing facilities. Rainwaters from its quarry sites behind the plant in Tonggo also run through Luknay.