Communication ♦ Marketing ♦ Social Engineering
CEBU CITY (Dec. 14, 2016) — Johndorf Ventures Corp. (JVC) took an aggressive run this year developing two subdivisions in Cebu and embarking on a major project in Cagayan de Oro City.
Much more it will do next year – 2017 – with at least six projects already lined up, part of the P2 billion capital outlay the company had set aside for five years that began in 2013, according to JVC CEO Richard Lim.
As the current year is about the close, the company is working with partner brokers and their agents to sell out the remaining inventories of Portville Prime and Navona, disclosed Michele D. Chiu-Bacungan, JVC sales and marketing manager.
Situated beside Portville Mactan in northeastern Lapu-Lapu City, JVC built Portville Prime in a 1.5-hectare property that is now a community of 203 middle-class 2-storey affordable townhomes.
Portville Prime came as the company’s first attempt at offering an economic-to-middle class project with bigger dimensions than usual for the market category in terms of lot and floor areas, width of main and arterial roads, and more.
JVC developed Navona as the fourth of six subdivisions with a commercial hub planned for the township of Johndorf Calawisan in southwestern Mactan in a 3-hectare land or 431 Asian-themed townhouses.
Midway this year, the company introduced Montierra uptown in the capital of northern Mindanao, now the trademark of the company for economic-to-middle class housing that evolved from the Portville Prime experience.
Planned for 600 Asian townhomes, JVC is set to start turning over from the first tranche of phase one by the first quarter of 2017 in the 7.5-hectare project that will have wider roads, spacious homes, a grander clubhouse, and more amenities.
As the new year of the Fire Rooster sets in, Johndorf will open and launch the fifth subdivision at the 12-hectare Johndorf township in Calawisan and its first project in midsoutheastern Cebu, and another in suburban Cebu City.
More housing developments are also in the pipeline in Mindanao for next year, according to Bacungan.
One will be in Iligan City, where the company started 30 years ago, she said.
Another will be in Davao City where the company aims to surpass the success of Portville Davao two years ago, she added.
JVC will also embark with its first project in General Santos City in southern Mindanao, she disclosed.