Communication ♦ Marketing ♦ Social Engineering
This came to fore after Taiheiyo Cement Philippines, Inc. (TCPI) granted the request of the Rural Improvement Club (RIC) to provide five electric sewing machines for its Sewing Livelihood Program.
TCPI donated the equipment through a tripartite memorandum of agreement (MOA) with Barangay Panadtaran and RIC, which is recognized by the barangay and the Municipality of San Fernando – Department of Agriculture.
Vanessa N. Bongcawil, TCPI community relations and general affairs section head, signed the MOA with Barangay Captain Ricardo Y. Reluya and RIC president Estela A. Omaque.
The company chose the high-precision Hoseki Japanese-branded sewing machines for the project to ensure the sustainability of the program.
TCPI turned them over when they launched the project at Panadtaran Barangay Hall recently with barangay councilors Gaudioso Amad, Rodulfo Guia, Catalino Baysa, Eduard Natividad and Ross Karina Tanudra.
“Makatabang (kini) sa atong mga kababayen-an. Dako kaayo ni’ng maka-abag sa atoang panginabuhi, sa pagsugod sa pag-angat sa atoang panginabuhian,” quipped Reluya in his message.
In response, Bongcawil urged RIC to main the sewing machines well and maximize these equipment in realizing its purpose of the program in the long-term and to bring about productivity in geometric proportions.
“Nanghinaot kami nga ma sustain gyud ni nga livelihood program ug dili masayang ang gipundar sa kompanya sa Taiheiyo para mapun-an ang inyong panginabuhian ug molambo ang barangay,” she said.