Communication ♦ Marketing ♦ Social Engineering
MORE than 50 fishermen in San Fernando have been catching fish more than they used to last year, each gathering about three kilograms morethis year.
This came to be so after Taiheiyo Cement Philippines Inc. (TCPI) augmented the fishermen’s gears as fish nets, ropes and nylon thread at the start of the year through their respective associations.
TCPI separately turned over the donations on Jan. 16 to 30 beneficiaries under South Poblacion Fishermen Association (SOPOFIAS) and 23 members of Sto. Niño Fishermen Association (SNFA) living in North Poblacion.
“The fishermen used to catch only about two to five kilograms per day,” according to Vanessa L. Bongcawil, TCPI community and general affairs section head. “Weeks after, they harvest some three kilograms more,” she added.
Bongcawil turned over the equipment to both associations in the presence of Barangay Captain Teofanes Aldepulla of North Poblacion and Rogelio Manugas, administrator of South Poblacion on behalf of Barangay Captain Dioscoro Esbra.